Shine Bright in Tinsel Town

Just like there is no sureshot formula to making a box-office hit, there is none real formula to making it big in the film industry. The path can be, and usually is, unclear, difficult, competitive and unpredictable. At the same time, there are plenty of opportunities, and a place for many. If you have talent and the sheer grit to stick out, stardom may just be yours. Here are a few tips to steer your spectacular journey to tinsel town:


Have clear goals: Decide right at the start what is it that you want. Whether your aim is to direct, to act, to choreograph, to edit, or to script. It takes time to understand the workings of the industry, and hence, it’s best to identify what you want to do, and start early.

Create a niche: Once you decide where your passion lies, move ahead and decide the genre of filmmaking that you would like to be associated with. Some actors or directors make comedy films, while others action, and still others, documentaries.

Build a portfolio: No matter what resources or opportunities are available, start doing what you love, and keep building on it. If you like to act, do college plays, theatre, even home videos. If you wish to direct films, use any camera available, and start filming.

Participate in film festivals/film groups: Every city has film clubs that watch movies and discuss them. And if you are adventurous enough, you can also participate and screen your films in regional, national, or international film festivals.

Take care of all audiences: It is essential as an artist to not get slotted in one kind of role/films. You should not do only low budget films, or stick solely to big budget films. You must strive for a combination, so that you can reach out to all audiences.

Network with people from the trade: Business is about networking – go out there, actively talk to people about yourself and your work. Approach all your ‘filmy’ contacts, and see if anyone can help you in your rise to the top.

  1. Improve your skills: Take up a course for the skills that need working, whether acting, speech delivery, writing, editing, dance, etc. Many film schools and academies offer these courses.
  2. Assist a good director: While you are still waiting for your big break, it is a good idea to get some work experience interning with a good production house, or under a good director.
  3. Watch, read, absorb: Watch as many movies as you can spanning genres and nationalities. Read film trade magazines, and follow industry trends. Moreover, keep absorbing the life around you, as films are nothing but an interpretation of life.
  4. Embrace the media: The media is both a friend and a foe to the film industry, but the sooner you accept and embrace it, the sooner it’ll become your strength. Woo the media, and half your battle to stardom is won.

Saurabh Shukla speaks to students of Mumbai University

Speaking on the topic of ” Careers in Cinema “, Mr Shukla said that to be a Film Maker, one should obviously know the art of Direction but should acquire knowledge of all aspects of Cinema or at least have the working knowledge in areas of Cinematography, Writing, Editing, Acting and Production Design. He recalled his own days as a student in Delhi when he was studying for his M.Com when he was trying to be a ” Nobody ” He said that that was the time when he sensed a certain calling towards theatre and dramatics.He said that he was never formally educated in anything that is part of his profession.Those days, he said, when I look back, I worked very very hard but it was not work….everything that I did gave me a lot of joy…Every morning , after waking up, I felt the eagerness to go to the theatre for rehearsals, I read and analysed a lot of literature..and tried to analyse great works to the best of my ability….but had I been formally trained, I would have gone further and at a much quicker pace.Mr Shukla said ” The greatest thing that formal education gives you is a way, a much richer scientific and methodical path. I never had an opportunity that you people are getting now.

He said that the if a person is talented and works sincerely, he is bound to be successful in the world of Film and television which could not only pay very well, but also give enormous satisfaction and recognition. As a parting note, he said that in the journey that the students were about embark upon, he suggested to make the best use of all that they will get and wished the students all the very best .

Filmmaker of ” Harishchandrachi factory ” (The Factory of Harishchandra) visits Digital Academy – The Film School


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Paresh Mokashi , Writer, Director of the Marathi film ” Harishchandrachi factory ” or ” The factory of Harishchandra’, India’s entry to the Oscars, while on a visit to Digital Academy – The Film School, surprised the students when he said that he had never assisted any Film maker before he started making this film and also revealed that the first time that he ever visited a Film set was for this debut film of his. He had been part of Marathi theatre for a long time as an actor, writer and Director . He said that the greatest two qualities that any Film Maker should have apart from the know how of the technique of Film Making is clarity of mind and stubbornness. He said that most of what he learnt about Film making was by seeing films, many made by the masters of Cinema. He said that he did spend a lot time watching the treasures of world cinema in the National Film Archives in Pune and it is by watching these films that he enhanced his visual sense and knowledge. He said that this is what helped him have clarity of mind as to what he wanted the film to look like and this was most of the battle won. If a Director is confused, then the crew will take over the decision making and ultimately the look of the film will reflect that. Once a director knows what he wants, stubbornness helps in sticking to his decisions.


Speaking about the film’s journey, he said that patience is a necessary quality in this business. He said the the budget of this period film was about 3.5 crores , an unusually high figure for an Indian regional film whose recovery in the box office is very difficult. He said the when he selected his crew, all of them ie the cinematographer, costume designer etc had never done a single film independently before.After the wait for finance of almost three years, he was the only person in the crew who was making his debut…all of the other technicians were experienced by a few films…


Paresh then spoke about research he had to do for a period subject such as this. The film concentrates about a period in the life of Dadasaheb Phalke, the father of Indian cinema, when he made his first film ” Raja ( King) Harishhandra”. The entire story deliberately was chosen not to be a biographic but about the time when Phalke was Directing and producing his first film. It was also given a humorous touch because Mr Phalke, according to many sources did have a good sense of humor. Research was an exciting part of the process because not only the city and costumes looked different, also the sound of the rickshaws operating then had to be sourced and or produced to get as close as possible to the original.

Speaking on the Oscars, he said that I am not surprised the my film did not make it to the final list of the Oscars as the final five were much better than my own film.He was happy to inform that the next film revolves around an archaeological treasure hunt and is linked to the journey of the Pandavas in the Mahabharata .

The students were very enlightened by the visit of Mr Mokashi and after being given a tour of the Film School, Mr Mokashi was delighted with the facilities of the school, its vision and objectives of creating visionary Film makers of tomorrow.

Dale Bhagwagar, renowned Bollywood publicist and PR, holds a guest lecture, at Digital Academy – The Film School

Dale Bhagwagar began his journey as a journalist twenty-three years ago, when he was just 14 years old. He contributed articles, poems to local newspapers and magazines in his hometown, Nagpur. Six years later, he joined a local newspaper as a trainee Sub-Editor and Reporter. After completing his graduation in English Literature he moved to Mumbai and was soon hired as the Chief Sub-Editor cum Reporter for the Bollywood gossip magazine “Cine Blitz”, which dealt with yellow journalism. That was the turning point in his life where he learnt the trick and trade of manipulating “Star images”. He is instrumental in shaping the careers of many celebrities. He has handled the PR for the likes of Hrithik Roshan, Shilpa Shetty, Priyanka Chopra, Esha Deol, Shiney Ahuja, Randeep Hooda and Vivek Oberoi, among 50 others.
 
 
He informed the students that the transition phase from the learning world as students to the real world as filmmakers in the “Big Bad Bollywood” would involve lot of effort, patience and an ability to adapt to situations and people. Commenting on this, he said, “When you are in the real world, when you are going to get out in the so called big bad Bollywood, the first thing one needs to do is unlearn certain things you learnt in schools and colleges. Schools and colleges teach you the basics but people work according to their experiences along with their team and it is very important to adapt to that team, their culture and their style of working”
 
He strongly believes that media has an upper hand in creating a perception in the minds of people and that is exactly when a publicist steps in. Elaborating on this, he said, “Publicists need to spin a very strong web of protection otherwise the media goes ahead to massacre brands and images the way it likes. That is why a publicist needs to be very firm and cautious while handling the Media sensibilities.
 
Throughout the session he emphasized on the line “We are living in a world where perception is reality” and that is exactly what PR does, it creates a perception in the minds of people propelling the image of a celebrity from downright negative to acceptable. His suggestions to the students about the benefits of PR and Media were, “Understand how the media functions, because ultimately you all are going to be made by your talent and then by media. How much ever talented a person is, if not projected properly, the career may not take that pace, and it could have taken”. 
 
Talking further on PR skills, he said, “Good news is Good, but Bad news is even better…. Ugly publicity is the best as it travels faster and hits the hardest… The worst of all is no publicity, as you need to generate the buzz because without which it becomes difficult to grow faster in today’s world. You will grow with your talent but with a PR marketing mind, luck comes faster”.
 
His advice to the beginners was to change their mindsets about the way he or she thinks of PR. It’s very important to project yourself the way you want others to perceive you.
 
Mr. Bhagwagar also advised the students to have dreams and then create roads to reach for those dreams. He said that you must be sure of your goals and then set a basic pattern and time frame to achieve those goals and carve a niche in the field you are interested in. He cited that “You have to stick to your roots, think of the sky and grow”. He also said that PR is just 10%, the remaining 90% is the talent you possess, you should be better filmmakers and the rest follows.
 
In his parting lines to the students, he said that “Start thinking of yourselves as brands. Subtle branding plays a huge role in the anticipation of your films. Though talent is what really matters, good support in PR skills takes any budding filmmaker to higher levels of success.
 
 
For more information contact:
Tel. no.: +91-22-28257009/+91-22-28257008

Guest Lecture by leading Filmmaker, Mr. Mohit Suri at Digital Academy – The Film School, Mumbai

Mohit Suri is an Indian Film Director, mostly known for his films, like Kalyug (2005) and Awarapan (2007). His uncle is Producer/Director Mahesh Bhatt and his cousin is Actor Emraan Hashmi who has starred in three of his films. He started his career as an Assistant Director, and made his debut as a Director with the film Zeher.
 
It was followed by Kalyug, which is his biggest success so far, was both a critical and commercial success. His third film Woh Lamhe (2006) was critically acclaimed overall. His next film Awarapan (2007) was both critically and commercially appreciated.
Mohit’s latest film Raaz – The Mystery Continues (2009) was a Box Office Hit. His next film, Crook – Its good to be bad starring Emraan Hashmi again is set to be released shortly.
 
Mr. Suri commenced the lecture with a discussion about being successful Filmmakers; to which he said that there are no such formulas for being successful, nobody is aware about it. There are certain things that can lead you towards the path of being prominent Filmmakers but no guidelines as such has been laid down for anyone to follow. Make your own guidelines with a flexible outlook.
 
 
Elaborating on this, he said, being innovative in this industry is essential but by being innovative does not mean you need to be outlandish, it does not mean presenting the audience with something that they don’t comprehend. Innovation involves being relevant and enterprising. Usually it’s about rediscovering the old truth, which has been in oblivion for a long time, which goes beyond your regular showreel.
 
 
As a Filmmaker you have to constantly read and keep yourself updated about all the latest events taking place in the world. True education starts once you get out of the institute and start living with people, sharing the same passion for filmmaking. Research is involved with every Film and a Filmmaker is expected to be well versed with the subject his Film is based upon and then present it to the audience. Commenting more on this, he said, “Education does not end here, if you don’t read, don’t write constantly or be alive and see around, you would not be able to make good films”.
 
 
He acknowledged that direction is about your own sensibilities; it’s more about your feelings. The basic idea should be yours, the day you confirm to someone else’s sensibility you will fail and even if you succeed with that, you might not last very long. Being a Film Director changes you lot as a person from within. It’s vital to invest your emotions and feelings in your Films.
 
Another thing about Filmmaking is to collate as much experience as you can; it is crucial to have hands on experience to gain eloquence and be better Filmmakers with each Film. Speaking further on this, he added, “There are no set rules to be a Filmmaker, you learn by being there…just make films”. Sometimes even experience acts as your biggest rival. The more the experience, the tougher it gets, your upcoming or current work will always be judged by your previous work. The more successful you get, you tend to invariably repeat yourself thinking it will work but it does not. Being a Filmmaker is not just about telling story, it’s beyond that”
 
Mr. Suri further said that direction is not about technical skills alone, it’s about your feelings. Mere short taking is not the basis of a good Director. A Director should know to pen down his views. His suggestion to the students was to write for an hour about anything that comes to their mind. Talking on this, he said, “Best Directors are Writers. When you pen something down it’s inertia in the beginning but eventually you would enjoy it. You are halfway through to be a good Director”
 
 
In his parting lines to the students, he said, “Failure is inevitable but what counts is how quickly you get up and figure out what went wrong and start working on it. Don’t get intimidated by anyone, remember there is no such thing as a wrong shot”.
 
 
 
For more information contact:
Tel. no.: +91-22-28257009/+91-22-28257008

Guest lecture by prominent Cinematographer and Director, Mr. Ashok Mehta at Digital Academy – The Film School.

Ashok Mehta, one of India’s most respected cinematographers, ran away from home and school in Delhi, in the 70s to pursue his dream of becoming an Actor. However, on arriving, he realized that life here was a struggle. He saw no point in returning home empty handed. So he started off as a canteen boy, worked as a hawker, a light man, a camera attendant, before he finally became a cameraman. With “36 Chowrangee Lane” he had his first tryst with recognition as a Cinematographer. No formal training groomed this National Award winning Cinematographer, who also turned Director with the film “Moksh”, starring Arjun Rampal, Manisha Koirala. He has several hit Films to his credit like” The Bandit Queen”, “ Ram Lakhan”, “Saudagar”, “Chalte Chalte”, “No Entry”, “Waqt: Race Against Time” amongst few
 
 
Mr. Mehta began the lecture by focusing on the qualities required to be an Actor. If story is the soul of the film, the Actors make it evident by adding verve to it. Actors are suppose to live the characters they play, which means they have to be instinctive with the mannerisms, characteristic traits and the temperaments of the role played by them. Another important factor for an Actor is to have a good memory in order to deliver dialogues with ease. He suggested that students read at least one page everyday and try to register the content of the page in their mind, which in turn will improve their memory.
 
An Actor is expected to understand the role precisely and play it with utmost clarity and consistency. Techniques can be learnt but the job of an Actor is to be natural, he/she should design a patter in the mind and act accordingly in order to concentrate on the frame. Above all Filmmaking is work of creation, which requires lot of commitment and conviction to reach greater heights and be accepted in the industry.
 
He further informed the students to not just remain mere technicians but to become creators and explore various forms of art to become a creative person. That can be done only when one learns the skill to transform technique into art, which has a longer shelf life and remains for years to come inspiring generations all together. Talking further on this, he said, “Technique should not overpower the content otherwise it becomes gimmick, it should remain and follow the subject. Be clear about what you need, how are you going to design and light up the event, be precise about converting techniques into art, that is a must”.
 
Talking about inspiration he said that being inspired is essential for any creative person, it enhances the core of an artist further helping him/her deliver the best. Inspiration comes from anything one should have the ability to pick up from any source. Even your six senses teach and inspire you. We all have an aptitude to learn and grow, even Mother Nature teaches you a lot of things, just be open to the elements. Inspiration does not mean imitating anyone, it means getting encouraged to do something better.
 
 
Mr. Mehta further stated that innovation is the most essential criteria required to be in a creative field. It is mandatory to be different from your previous work, and most importantly work for yourself to prove yourself and not others. Design yourself in such a way that your previous work acts as a challenge for you to excel in your next venture.
 
He further mentioned that knowledge is the key to any door of success. Adding to this, he said, “Keep reading and be updated about everything, there are so many books you can learn and improvise yourself from…get inspired from everyone and do not be egoistic”.  Knowledge acquired is always less.
 
If a Director is aware about other aspects of Filmmaking it becomes easier for him/her to contribute and communicate better, since you cannot understand other’s mind communication helps to bridge that gap. A Director is expected to have the capacity to at least understand the jargons of other department of Filmmaking to explain better to his team members.
 
Any creative genius should create an impression through his/her work, put your soul in your work for it to last. People who have contributed to the world of art are still respected, admired and cherished. It all depends on how well you communicate your views to the audience.
 
On asked about how important Lighting is he said that, using camera is a technique but how to change the mood and look of a particular scene depends on how well you illuminate it. It is critical to understand framing and composition and lighting will differ from scene to scene.
 
In his parting lines he advised the students to work hard and be open for learning from various sources. Elaborating on this, he said, “Everyone has a journey in life even blessed people have to work for it. Use your wisdom and decide whose experience and wisdom you should take and learn from”.
 
 
For more information contact:
Tel. no.: +91-22-28257009/+91-22-28257008

Guest Lecture by Filmmaker, Mr. Mahesh Nair at Digital Academy- The Film School.

Mahesh Nair is a Writer and Director; he has an excellent record as a documentary Filmmaker and journalist prior to working on feature films. His documentary on Mumbai’s Dabbawalas, which he wrote and directed for BBC World TV, has been internationally acclaimed and is often used as a case study by Indian and International Management students. He had the opportunity to work with one of India’s leading Filmmaker, Mr. Ram Gopal Varma for many years. He was Varma’s Chief Assistant Director and was also the co-writer of Ek. His upcoming film“Accident on Hill Road” is due to be released shortly.  
 
Mr Nair commencing his talk said that the most important factor to be a Filmmaker is the Passion to make films, the burning desire to reach the dreams come what may. It is exactly what drives an individual to a point where the entire focus is shifted to just one goal in life, which in turn can change your destiny. Elaborating on this, he said, “ Everyday when you wake up and think of being a filmmaker and it remains in your mind, that even today, even tomorrow, whenever you wake up and you are not bored, the thought of being a filmmaker excites you and if you are able to maintain it for day in day out….. that is called passion, passion for films and being a filmmaker”. He stated that, as a professional you must be very passionate about your work, and must be sure of your goals in life. Nobody can assure you, but yourself. If you think you have it in you, just absorb it and embrace it so tight that it remains and stick to you as your second skin. Citing his mentor’s example he said that. Mr. Ram Gopal Varma sleeps, drinks and eats Films, for him there is no life beyond Films. 
                                                                                         
He advised the students to learn the craft and chisel their skills and talents to be finer craftsmen. He said that, craft is something that you learn and acquire through sheer hard work and perseverance. If Filmmaking is your goal, you can learn the craft by watching various genres of films and as students you need to be zealous enough to watch films and try to understand what part of it excites you and bring out the reactions in you. As filmmakers you need to learn to get the effect for films from within. His suggestion to students was to assist directors and filmmakers to learn the craft and be experts in the trade after finishing Film School.
 
 
If you are a writer, go about it discover your true calling and write. This also applies to the other facets of your profession, if filmmaking excites you and gives you creative satisfaction, just shoot. Exploring different avenues of your abilities and frequently working on it is an added advantage in possessing your skills. The reaction you get from people helps in building a strong foundation as a filmmaker, it makes you aware of your own pitfalls.
 
 
As a filmmaker one should know the process right from the scratch, which involves pre and postproduction work. The entire canvas is based upon strings of various palettes coming together to form a spectacular sight for the world to see. In order to enjoy this view, every feature of filmmaking needs to be finely observed and acted upon with the final outcome in mind, which can be only done if one learns the trade of managing people and conveying exactly what you want to do. If that goal is not achieved then it becomes very difficult to be a filmmaker. If you want to be a filmmaker you need to learn to manage your team. Rapport building is the most essential thing one must learn in this trade and always work with people who are far superior to you, as it helps raising the quality of the films. The process of filmmaking is all about managing people, managing egos and matching your wavelength with like-minded people.
 
 
As a filmmaker there has to be something unique about your own film, there should be a part of you in it, personal branding is necessary to be noticed. He further stated that in order to understand your unique quality, you need to get opinions from people who are closest to you as every individual has a different style and that style reflects in your film. He commented on the uniqueness of the styles by saying, “The more unique it is, the more unique your voice is, the more easily it will be heard”.
 
 
Rejection is part and parcel of every profession and one must be prepared to accept it and take it with a pinch of salt. It is important to know how to cope up with rejection and not be bogged down by it. Since people have varied opinions about films, you cannot argue on that, it’s all about perception; therefore a vast difference of views would be there. These reactions and opinions help you become a better filmmaker learn to accept rejection and never give up on your passion.
 
 
He further started showcasing the clips of his new movie, based on a true story. The reason to display his work was to give an insight to the students about his realistic approach towards making films. He was passionate about making realistic films but was always rejected, but his passion for making films stood strong besides him and kept him going.
 
He was highly impressed with the infrastructure of Digital Academy – The Film School and stated that. “The academy is well equipped, offering students the opportunity to learn the craft of filmmaking. They just need to learn and face the world to know the reality of filmmaking”. He also mentioned that students were pretty interactive and it’s nice to meet the students and youngsters to get a perspective of life from them.

PAROMITA VOHRA, RENOWNED WRITER & FILMMAKER HELD A GUEST LECTURE ON FILM MAKING AT DIGITAL ACADEMY- THE FILM SCHOOL, MUMBAI.

Paromita Vohra, renowned Writer & Filmmaker held a guest lecture on Filmmaking at Digital Academy- The Film School, Mumbai.

Paromita Vohra is a Filmmaker and Writer. She has written, produced and directed ‘Morality TV and the Loving Jehad: Ek Manohar Kahani’, a documentary on moral policing and tabloid culture set in Meerut, ‘Q2P’, a film about toilets, and the language of urban development with a focus on Bombay, ‘Where’s Sandra’, a film about sexual and community stereotyping of Christian women, often referred to as ‘Sandra from Bandra’ in Bombay, ‘Work In Progress’ about the World Social Forum which took place in Bombay in 2004, ‘Unlimited Girls’, an exploration of what feminism means to different people in urban India which has won several awards and many more.

Her work as a writer includes the feature films ‘Khamosh Pani’ (Silent Waters), about a woman whose life is transformed by growing fundamentalism in a Pakistani village (Dir: Sabiha Sumar), for which she won the Best Screenplay award at the Kara Film Festival, 2003 and ‘Khamoshi: The Musical’ (Additional Scriptwriting), which was directed by renowned filmmaker Sanjay Leela Bhansali.

Ms. Vohra has conducted many workshops that focus on creativity, politics and media with young people. At the lecture she began by asking the students some questions about the birth of an idea and its progress. The emerging discussion was an inquiry into the concept of creativity and its anatomy. Talking about this she said, “The social background, culture, gender, location, where we come from, make and shape the way we look at the world around us… the connection between the what we are and the world around results in a kind of idea… it is a combination of something very general and something very particular to yourself…” Elucidating her process she said that the birth of an idea is often in a very general space, like perhaps a newspaper clipping which catapults into an interest resulting in an idea. The idea begins to transform as one starts reading and thinking about it. Discovering all the ingredients that make a story engaging all over the world develops the story. Stories are ultimately about interesting events and how characters relate to each other; the plot can be easily made, however, what is of essence is the larger philosophical argument that is the theme of the film.

Another important aspect of Filmmaking is the perspective from which a film is told, every story can be told in an infinite number of ways and it is the decision of the filmmaker to choose where he positions the story. In the non-fiction realm the story is actually a relationship between research and imagination. Explaining this she said, “With research you have to constantly keep looking for what you want to tell, because you can endlessly research on something, but you need to find the story within that you have the urge to tell…there are infinite number of plots but it is only the larger philosophical idea that can have multiple interpretations…”

There is a notion amongst Indian filmmakers that they need to capture a large audiences attention, for which they endlessly dilute their films to make it basic for any kind of audience. But generalizing something does not necessarily make it universal. To transcend barriers a universal philosophical core is needed. Explaining this she said, “You can learn the craft of scriptwriting and it will help you put your ideas into a good script… but you need to have a good relationship with ideas, written material and basically with how people live their lives… because craft is not enough…”

Talking about the conditions of the Indian Film Industry she said, “Sadly, if you have a truly unique idea/ story, no big corporate house will fund you… its always an individual with a genuine interest in the story who will end up financing such a project because in our industry, the Producers only want to know about the stars in your film and stars don’t want to play character roles… that unfortunately is the dynamics of our industry…” In spite of this it is possible to make the film one wants to make if one is prepared to struggle. The misconception that a film is worth something only if it’s a feature film is a dangerous mentality because it excludes many individual efforts that have resulted in very good cinema and it is important to be exposed to different kinds of cinema, because there is always something to learn. She felt that people who are in the field of filmmaking at least should not have such biases, especially because they are exposed to various kinds of cinema. It also depends on how one perceives filmmaking. Explaining this she said, “History is never one thing. Someone after all writes it and as soon as you change the author of a history, the history itself changes. In some sense writing film is like writing history… that’s why I think its important to read a lot of non- fiction and be interested in non-fiction, because non-fiction is just in fact stories about our reality that we tell ourselves…”

Speaking about writing she said that story telling is the same in non- fiction and fiction only the mode is different. For her film ‘Unlimited Girls’, which was about gender and feminism in the urban landscape, she had many conversations with women on the given topics and wrote the film for an audience that would relate to those concepts. She took care to not get embroiled in the ‘target audience’ canard, simply because she feels the term implies a ‘shoot to kill’ approach to Filmmaking. She perceives Filmmaking along with all the other Arts, to be a conversation and just as conversation can sometimes mean one party not understanding the other, what is essential is that one is able to say what one has the urge to say.

She advised the students to be aware of what kind of writers they are and be very clear about what they are good at and especially what they are not capable of. She suggested that they draw from people and places, not DVDs and literature. Concluding the lecture she said, “You have to become interested in people, in the way they speak, their opinions and their roles in a particular situation and story – if you want to tell real stories. Then you script your story in a way that allows for unplanned things to happen. The writing is done to create the shape of your film like a map, you can’t decide everything…”

Digital Academy offers courses in Screenplay Writing, Film & Television Direction, Cinematography, Film & Television Editing, Sound Recording & Engineering, Production Design, Producers Course, Film Making, Acting and Animation & FX.

For more information contact:

E-mail: response@dafilmschool.com

Visit:  www.dafilmschool.com

Tel. no.: +91-22-28257009/+91-22-28257008

SHARMISHTA ROY CONDUCTED A GUEST LECTURE ON THE SUBJECT OF ART DIRECTION IN CINEMA AT DIGITAL ACADEMY- THE FILM SCHOOL.

Sharmishta Roy, renowned Production Designer & Art Director conducted a guest lecture on Art Direction in Cinema at Digital Academy- The Film School, Mumbai.
 
 Sharmishta Roy has worked on movies like ‘Kuch Kuch Hota Hai’, ‘Kabhi Kushi Kabhi Gham’, ‘Gajagamini’, ‘Fiza’, ‘Mohabbatein’ and many more. She is the daughter of the illustrious Art Director Mr. Sudhendu Roy and one of the first women Art Directors in the Bollywood Film Industry.
 
Enumerating what Art Direction is all about Ms. Roy said, “The job of an Art Director is as important as that of the Cinematographer or Costume designer, because what we are doing is without speaking a single word, we are communicating the culture, socio-economic status and personality of the people in the story being told…” .The Director asks the Art Director to create an ambience. The job of an Art Director is to create an extension of the Director’s vision or perception of how he envisages a film. This involves looking up references, doing drawings based on research work that involves studying similar films, books or even nature. For the final execution the drawings are given to highly specialized people who can understand and analyze production drawings and finish making them in a very short period, they also keep the construction and finishing under the stipulated budget.
 
The process usually begins with a script narration by the Director, where he explains the dialogues, the scenario and the characters. The character sketches of almost all the characters are given to the cinematographer, costume designer and the art director, who sit together to design the character’s space, costume and ambience. Explaining this she said, “If the Director decides that the film is set in the 1950’s then the Production designer, which in India is the Art Director, decides the costumes, ambience, lighting and basically visualizes all the elements with the Director. Then he translates this onto paper and realizes the visualizations through a set designer, set constructor, set dresser and set prop designer…” So what the film looks like finally largely depends on the way the Art Direction is done. Every script can be interpreted in numerous ways; the final output primarily depends on who interprets the script in what way.   
 
Describing her work in ‘Mohabbatein’ she said that for Narayan Shankar’s character (played by Amitabh Bachchan) the ambience, lighting and costuming were made to suggest a rigidity and isolation in his personality, which was achieved by shooting his scenes in a monochromatic tone and contrasting them with the vibrant colorful parts of the students. Speaking about color she said, “You don’t have to be obvious with color, it doesn’t have to scream visually unless the script demands that… Each one of you will develop and have your own kind of styles and practices, some will work and some will not… but you have to be honest to the script and understand what it is about the story that you want to express…”
 
Like painting, every form of art is a means of expression. Film is a collaborative medium, so at every level of collaboration the film undergoes a change due to the inputs of the various professionals. Enumerating her understanding of what can jeopardize the sanctity of the final film she said, “A lot of my work earlier used to shout out and be boisterous, but with time I have realized that I should mellow down a little and let the film take over… with a certain degree of maturity and understanding I have begun to realize that I need to be humble enough to accept that my work should enhance the film and its characters, not function as a showcase for my talent…” She advised the students to work with groups that they feel comfortable and enthusiastic in, because the production time that lasts more than 7-9 months can become disastrous if the atmosphere is not inspiring.
 
Story boarding is an important process of Art Direction because it helps to visualize what is required, what is not and to eliminate many unnecessary costs. Even though the dominating star system controls a lot of the shot taking in the Indian industry, as an exercise story boarding helps to create a concise idea of the shots required so that economizing the shots can be easier and faster. Color finds its role in the shots, with this process. Each color has its own psychology and a specific physical reaction. Citing the Hollywood movie ‘The Sixth Sense’ she said, “In The Sixth Sense, the color red was used in every frame where a spirit was around, not blatantly but through subtle objects like doorknobs etc… So if I understand color theory and know how to use it then while I’m decorating I will tend to use the colors that are suggestive of the desired emotional reaction required in the scene…” She recommended the students to read books and material in color theory and to understand the significance of colors in different cultures, societies and other frameworks. She cautioned them against using color literally and urged them to understand the palette and wield it consistently and in an intelligent, balanced manner.
 
She stressed on the importance of communication in this field, especially between departments, because it is absolutely necessary that the work from all the departments comes together and functions in a cohesive manner. In some sense the Cinematographer and the Art Director complement each other. Explaining this she said, “A lot of times, the things that are discussed in the Direction department don’t reach the Art Director or the Cinematographer, leaving them in a lurch because if dialogues are changed or anything is changed, then they should ideally translate into changes from the Art Director, if they want to be true to a script and want to preserve a nuanced quality…”
 
She encouraged the students to think about Art Direction as a big responsibility wherein they have to design along with express through the visual framework the soul of a film. One of their key roles is to interpret characters and their spaces. Explaining this she said, “If I’m given a house to do up, then through the script I can imagine the temperament of the character and predict his space through that… but it is not just superficial structures that make up a space, you need to understand the nuances of a space, the influences and the history of a space to recreate it…” There is also a need to be honest to a story rather than ponder to what other people think is the best approach, so one must be sure about what one is trying to communicate.
 
It is essential for students to understand that each individual has a specialty or a forte, which he/she is good at, so an Art Director cannot do all kinds of films. That is why technicians should seriously consider each project that they do and not jump into each an every project that comes their way. As Ms. Roy’s parting advise, she said, “If you are not willing to take risks then you wont move ahead… Just remember to invest your time greatly in research, analysis and study as well as be quick thinking… figure out things, anticipate things… and when you think something is absolutely necessary for the film, try your best to communicate to and convince your Director to make or finish the set in the way that is required…”
 
 
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RENOWNED MUSIC DIRECTOR, SAMEER TANDON CONDUCTED A GUEST LECTURE ON THE SUBJECT OF MUSIC IN CINEMA AT DIGITAL ACADEMY- THE FILM SCHOOL.

  • Renowned Music Director, Shamir Tandon conducted a guest lecture on the subject of Music in Cinema at Digital Academy- The Film School. Shamir Tandon made his debut as a Music Director with Raveena Tandon’s ‘Stumped’ in 2003 and has 13 films to his credit so far, including ‘Rakht’, ‘Page 3’, ‘Corporate’, ‘Traffic Signal’, ‘Bal Ganesh’, ‘Superstar’ and more recently ‘Jail’ among others. He is one among the very few music directors of today who has made legendary singers like Lata Mangeshkar, Asha Bhosle, Jagjit Singh and Manna Dey sing to his tunes. He composed the album ‘Asha and Friends’, which had some interesting duets by Asha Bhosle with actor Sanjay Dutt, actress Urmila Matondkar and Australian fast bowler Brett Lee.

He has to his credit more than 150 advertising jingles; audio visuals for popular brands like Coke, Pepsi, Liril, Reliance, Taaza, Samsonite etc. and has done the world cup anthem for the last World Cup where he made 11 leading singers sing in one song. He has done an MBA and was a Cost Accountant by profession. He worked with Singapore-based Virgin EMI, a very big multinational corporation, as CEO of Virgin Music India. He moved on from Virgin in 2006 as a country head to pursue his dreams of composing music. Today, he has been Managing Director and Music Director both with equal ease. Mr. Tandon began by speaking about his unusual career graph, which began in merchant banking, Hire Purchase & Lease and then took a major shift to entertainment when VIRGIN EMI music set up shop in India. The usual mentality of the corporate world regards the creative professions as secondary, however, his passion for music succeeded in luring him towards the music industry. He soon realized that Bollywood films dominated the entertainment industry in India and that any music can thrive only if it is connected to the films.

The Music Directors were generally undermined and led very low-key lives. Citing the successful careers of artists in the west, he inferred that the reason why Indian music composers who make hundreds of songs, don’t find any returns is the lack of a stoic copyright system. He said that the only way things can change is if the new generation of professionals and viewers/audiences creates an environment where creativity and copyright is respected. Demystifying the creation of music in the industry he said, “Often it is assumed that the Music Director is solely responsible for the music of a film, the fact is that there are many people collaborating to make the music come through… the music arrangers and programmers often are the creators of the instrumental ‘climb’ before the song is sung… and bring together the different bits of music to create a song…” Although the composer through his inspiration creates the seed, which is the tune, the final output is a result of a great degree of collaboration and teamwork. He extolled the brilliance of legendary singers like Lata Mangeshkar and Asha Bhosle who he has closely worked with, venerating their dedicated and disciplined attitude towards ‘riyaaz’ (practice), which fuels their beautiful voices. He lamented that today’s singers concentrate less on their voices and more on creating an image thus making their intrinsic product weak. He relies on the knowledge he accumulated from the corporate world to work in the field of music.

 Explaining this he said, “Creative impulse is important but you have to understand consumer preferences and market your music in tandem with their changing tastes…” He stated that any creative process finally boils down to man management, hard work and talent selling. He advised the students to develop an in-depth knowledge of anything they do so as to be able to accept any challenge that comes their way. In the actual act of composing there is no way to say whether the tune incites lyrics or the other way around. He cited the example of the legendary R.D. Burman who being a Bengali and not knowing Hindi very well, would compose his tunes while mouthing nonsensical Hindi words. In relation to a film it is the Director who defines the musical boundaries for the Music Director, he decides the fabric of the music he wants to dress the film in. Describing the magic of creation he said, “There are no schools for Music Direction, even if there were any, they’d teach you some instruments, some ragas and tones etc. what one can learn are the tools and the elements employed to create a song, but the creation of something itself can never be taught…” He said that having no classical training in music does not restrict him in any way simply because the ragas and the technical aspects come naturally/ instinctively to him, which is the result of extensive exposure to music, constant experimentation and conscious study.
He suggested to the students that they should always remain open to new technology as that is the only way they can survive. He recounted the time when he had to make a recording with the great singer Asha Bhosle, while she was seven seas away in the US; so the song was recorded over the Internet and was one of the first of its kind for the Indian industry. He said that it was made possible only because Ms. Bhosle was willing enough to try something new. He concluded the lecture by advising the students to look at opportunities outside of Mumbai also, so as to derive more knowledge and not just be steeped in Bollywood. He illustrated the need for traveling and encountering different cultures, by discussing the influences of Scandinavian music on some of his songs and the enrichment it brought. He reminded the students that passion should always be the driving factor.

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